Buchanan has provided communications support to appScatter Group plc on its Admission to the AIM market of the London Stock Exchange.
appScatter is a scalable B2B SaaS platform that allows paying users to distribute their apps to, and manage their apps on, multiple app stores. Additionally, the centralised platform enables app developers and publishers to manage and track performance of their own and competing apps across all of the app stores on the platform. The IPO will provide a platform for the Group to execute its strategy for future growth, with the focus on rapidly growing free users and to convert those free users into paying users in order to build critical mass. The Company aims to launch the Marketplace in Q4 2017, targeting an increase in average revenue per paying user by selling add on services, and in addition increasing paying user retention by integrating other business-critical third party products and services with appScatter’s platform.
Smith & Williamson Corporate Finance Limited acted as Nominated Adviser and Joint Broker, Stifel Nicolaus Europe Limited as Lead Bookrunner and Joint Broker, Druces LLP as legal counsel and Buchanan as Financial PR. The Company’s ticker is APPS.
The Buchanan account team was led by Ben Romney, Partner and Giles Sanderson, Deputy Chairman, with additional support provided by Stephanie Watson and Catriona Flint.