Our partnership Buchanan was appointed by boohoo group plc to support its AIM IPO in March 2014. Our objective was to differentiate boohoo’s investment case to the already AIM listed circa £4bn company ASOS, whilst taking advantage of investors’ appetite for the growth potential of online retailers. boohoo raised gross proceeds of approximately £300m at IPO.
Growth story Since listing, boohoo’s capitalisation has rocketed from £560m to more than £2bn. It’s now one of the largest companies on AIM and it has continued to deliver growth, both organically, and via the acquisition of brands PrettyLittleThing.com and Nasty Gal – transitioning into a leading global multi-brand e-tailer for 16 to 30-year-olds.