Our partnership Buchanan was appointed in 2018 as the lead communications advisor to develop the identity of the group that reflects both the corporate strategy as well as its Ghanaian roots.
Growth story Buchanan developed a brand identity that reinterprets the widely recognised black star of Ghana which is combined with an equally robust typemark; imagery and colours are rich and earthy, reflective of their African inspiration. On the website’s home page, the brand’s purpose is spelled out in the opening statement “Respect the Land”.
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