With mums for the journey

Following Seraphine’s IPO on the London Stock Exchange, we partnered with them to create a compelling maiden annual report, capturing the purpose at the heart of this international maternity retailer.

Working closely with Lee Williams, Seraphine’s CFO and Chelsey Oliver, Creative and Brand Director (the mum behind the brand), the Buchanan team put together a comprehensive document which brings Seraphine’s heritage and insightful design approach to the fore.

Through the use of bold product imagery, the report demonstrates the Group’s commitment to creating innovative, versatile, sustainable maternity and nursing wear.

Click here to read the report

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