The Anexo Group is comprised of companies focused on the legal and personal requirements of non-fault road accident clients. In the lead up to their IPO, the Group needed a parent brand in order to present a coherent business narrative to potential investors. Previously seen as disparate and unconnected, we not only named the Group but developed a visual identity which cascaded down through the Group’s portfolio.
Naming, Branding, Web Design
“The team at Buchanan offered exceptional support and advisory services throughout all aspects of the IPO process. The team offered excellent vision and were vibrant, efficient, approachable and professional. Owing to their outstanding service, we will continue to work with the company in respect of our future endeavours and can highly recommend them.”
Samantha Moss, Managing Director