A trade body representing the interests of investors, the ELFA website serves as both a source of information about the organisation, its aims, purpose and functionality, as well as a hub for member resources and discussions.
Despite being a relatively young organisation, the ELFA had outgrown its previous website and needed to lay foundations for future development. Taking their existing content, we overhauled page layouts and made interactions more obvious. As imagery appropriate to much ELFA’s focal areas is either hackneyed or generic, we chose to rely heavily on a clean contemporary typographic execution. This approach allows for greater emphasis on messaging, removing the potential distraction of “wallpaper” imagery.